Super Bowl ads are extremely expensive. A brief 30-second clip can easily run in the eight-digit range. This is exactly why advertisers try to make their ad count by including celebrities, athletes, and social media personalities in their commercial to garner exposure. Kia did something a bit different this year; it invoked the importance of charity and giving back to the community.
The automaker’s ad featured no famous A-listers or even any new Kia vehicles for that matter. Instead, it featured a voiceover of a child saying that this ad is different from the glitz and glam of a traditional high-budget commercial. It ended with the child saying this ad was about “the rest of us,” before directing viewers to the Kia-sponsored charity, The Great Unknowns.
This organization funds scholarships for disadvantaged children and ensures their access to higher education. Families in lower income households may also apply. You can also become a subscriber and receive regular updates.
The ad is a dramatic departure from past ads, which featured Hollywood elites like Pierce Brosnan, Steven Tyler, and Melissa McCarthy. The automaker also gained recognition a few years back for ads featuring digitized dancing hamsters. This year, though, it’s all about using the money to help children in need rather than footing a celebrity’s exorbitant appearance fee.
While no new 2019 Kia models were promoted, you can check out the 2019 inventory for yourself by visiting Sansone Kia. Models like the 2019 Kia Sportage or Kia Optima require no fancy ads to resonate with consumers. Our Kia car dealership serving Woodbridge, NJ also gives back by providing new car incentives and used car specials! Don’t forget to view our service and parts deals, too!
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